For the second installment in my AGOT series I want to talk about one of the bigger parties in our country: the KBL. Founded by Marcos during the dictatorship years as a coalition party for all his allies. It was of course the dominant party back then, but has long since waned in power.
When you first think of the KBL what is the first thought that comes to your mind? I guarantee it will be one of these two things. First and the probable answer of most of the youth these days is, who the hell are these guys? Second and the probable answer of people in the older generation is, Marcos loyalist. Which actually perfectly illustrates the position of the party now. On the one hand they have terrible PR and direction, so that the younger segment of the population is unaware of them. On the other they have the older population who has already made up their mind about them. Of course in typical Filipino political party fashion they have found that the proper answer to their problems is to do nothing and hope for the best when it comes to elections. Awesome.
The first thing the party needs to do is focus on the youth. One hundred percent. Take the forefront in issues related to the youth. Raise awareness in issues that affect them. Take stands on issues today that benefit them. Most importantly pick the side that is the most popular with them. More than any other party the youth are literally the future for the KBL. Everyone who lived thru martial law will already vote for them based on their feelings for Marcos. The anti Marcos forces already have a negative outlook towards you and will be very hard to shift, while the loyalists a smaller but more committed group will vote for you whether you pander to them or not. There really is no incentive for the KBL to target the older generation when the younger ones will be more receptive.
Of course this is in the short term. In the long term you have to make yourself acceptable to the the whole population again. Getting rid or having the Marcos family leave the party was a start. Next, Natural attrition will play its part in this as people who remember what you did die. But the process can be hastened. Like the lakas party in the previous article they must take more stands in issues so that they will not be defined by their one and only misdeed. Some people who are against Marcos may actually forgive you for it if they like your current agenda. One thing they must not do is to apologize for the Marcos years. That would only remind the public of what you did and would needlessly antagonize your member base.
Overall I give this party a fail, but a close to passing one. They are in a very difficult tactical situation and it would be difficult to form a plan of action. Ironically the Marcos family seems to have realized the approach i mention here. If you look at Bong Bong’s achievements you will see that there are plenty of youth oriented accomplishments. However it does seem that they did not pass on this knowledge to their former party.
I’ve had a little bit of a dry spell recently. I just couldn’t see aything I wanted to write about. SO to break the monotony I decided to write about about our political parties. So for this article and any article with a prefix like this I will be focusing on one of our political parties. Analyzing their strategy and of course commenting on it.
We begin with Lakas. The particulars like when it was founded, where, etc. are relatively easy to find thru wikipedia so I won’t bore you by rehashing them here. What is important is that they were a very popular party before. Having, what I think is the most successful presidency in our history after martial law in the Ramos administration. No coup or Edsa attempts happened, unlike every other administration, the economy was doing well till the Asian crisis, and there was no real flare-ups to derail us. Sure there were still corruption charges but that is to be expected. As I said before our system requires public officials to be corrupt. Couple that with the leadership role the party and its members played in the ouster of Estrada and you had the party in a very favorable position.
Enter Gloria. We all know what her administration was like. Corruption charges everywhere, a list of broken promises, Edsa attempts, etc. I don’t really need to go any further. I honestly think the whole thing could have been handled with proper PR, which none of her people really had, but it is what it is. This administration spent all the goodwill that the party had built up over the years, and didn’t really leave anything for it to work with. As a result they now have a very unfavorable image among the people.
The party is in damage control mode right now. They are trying to sever any connections they may have had with the previous administration and would prefer it if the populace forgot any role they may have had in it. Like any party who doesn’t really know what they are doing they just follow what other people have done before them and hope it works. What do criminals do when the law is searching for them after a crime? They hide. They lay low until the heat is off and they can operate again. The problem is they are not a criminal organization. They are a political party which will have to participate in the coming elections. If you spend all the time between then and now hiding, I wonder what will become the one single issue that people remember and define you by? It really doesn’t take a genius to figure it out.
What they should be doing is taking the forefront on any issue. Rh bill, corruption, drug mules, it really doesn’t matter what. Of course they should support bills that are popular or that would help the country, but that is not really important. What is important is that they will be remembered for something other than Gloria. They could be the party that stood up to the church, backed the church, stood up for labor, etc. Sure some people will dislike them for their stances and other people may like them for their stances but they will base their decision on things other than the previous administration. When the election comes the Gloria issue will still hurt. There is really nothing that can stop that. But the party will be defined by multiple issues so people may vote for them on other grounds.
Overall I would give the party failing marks. It’s not really difficult to reach the logical conclusion of their current political strategy and it is a wonder they are still doing it.